Monday, December 14, 2009

Wednesday, September 23, 2009

"A" Final



This design features two different fonts, snell and santa fe. The snell gives a nice flow to the design in contrast to the blocky authority of the santa fe. The rectangles are the negative shape of the santa fe A and are used to give the illusion of an additional A through the use of psychic line and the bar of the actual A. The shapes that border the design are the negative of a snell R and the corner shapes of the santa fe A. While not using the positive shape of the R, I feel that the negative shape contrasts the A's enough to warrant it's inclusion. The shape of the santa fe A has been graded in gray scale as have the rectangles that form the pshchic A. They are graded in opposite directions to keep the eye moving within the piece and give enough value contrast to be interesting. The white space within the large A also helps to balance the dark solid shapes around the left border. The rule of thirds has been implemented in that all the elements are kept fairly close to the intersections and out of the middle. The snell A has been turned sideways and forced to the bottom and the santa fe A has been enlarged and pushed to the right. This also allows the eye to flow around the border but not be able to pass it, creating a visual trap within the piece which in turn creates interest. Repetition is obvious in that the rectangle and the letter A itself are both batently replicated. The two tone nature of the snell A and the visual weight of it both serve to create emphasis as well as the contrast of shape between it and the relatively geometric shapes around it.

Design R

Design F